Two words that, when strung together, can make or break a reputation are:
‘So’ and ‘what’
And in THAT ORDER.
Preferably with a question mark at the end of the duo.
For example: If your autobiography includes a natural disaster where many people are killed, and you write ‘So what?’, you will be labeled as selfish and insensitive. (And if you mean it, you probably ARE.)
However: If you write about a personal disaster, such as a humiliating moment or a crushing defeat, and write ‘So What?’, (possibly followed up with ‘that’s not gonna stop me!’) Then you will be taken as a perseverant, confident, person. It all depends on how it’s written.